Top five fields in graphic designing

Top five fields in graphic designing

” Design is everywhere, from the dress you’re wearing to the smart phone you’re holding, its design. “
~ Samadara Ginige
( Designer and developer)

Before we dive into the topic, we should know about what is graphic designing?
Graphic designing can be defined as an art and profession of selecting and arranging visual elements such as types, images, symbols and colors to convey messages to a recipient. Sometimes graphic design is called visual communication, a term that emphasizes its function of giving form e.g. the design of a book, advertisement, logo or web site to information.
Graphic design is therefore a collaborative discipline writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual communication.

The field uses two words graphic and design because of the dual nature of its process. Successful design solutions stimulate viewers intellectually and move them emotionally by including both familiar and surprising elements. As a result, a design communication can not only explain something to audiences but can also affects the group on another level.
Graphic design is both a process and an artifact – software and hardware. Communication design involves serious cerebral activity. Including research, analysis, conceptualizing and planning. If you apply complex thinking to your design process the results will reflect your intentions and your message will be clear.

The field of graphic designing is always changing and advancing. Keeping up with these changes means the life of designer is continually exciting. The software applications used to create and assemble designs are making effortless, digital printing technology is advancing everyday, and critical writing on design has gained respect as a legitimate field. The general public seems to be more aware of design world and of the huge impact design has on daily life.
“Passion is a largest requirement ” . This is challenging, competitive and rapidly evolving field , so it is essential that prospective designers feel a real love of a conceptual and form giving elements. At the end of the day, it is the audiences interaction with the graphic message and their response that really counts.


Common uses of graphic designing :

  • Identity ( logo and branding)
  • Websites
  • Publications (magazines, newspaper and books)
  • Advertisement and product packaging, a product package, for example, might include logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important feature of graphic design.

Whether you are an aspiring designer or seeking design service for business understanding then here soon we will discuss about top five fields in graphic designing that will help you.
So if you love designing and are thinking to seek a career in this field here are multiple graphic designing field you can explore and choose the one that fits you the most based on your interest and skills.
Lewin’s biggest piece of advice for aspiring graphic designers, is to never settle in a role if you are unhappy. There are more out there soo keep trying and keep looking for what inspires you!
Now lets explore more and gather knowledge about the top five fields in graphic designing.

Top five fields in graphic designing :

The design field can be so much more than a straight forward job. Designers are paid to be creative and expressive – something so few people in other occupation can claim. But this field also offers the chance to contribute community in a positive way.
Graphic designing is fun and art both one can get paid for enjoying.


Lets discuss about certain top fields in which you can look for better career :


User interface (UI) design:

Now lets take a deep dive into “User interface design”(UI). User interface(UI) design brings together concepts from interaction design, visual design and information architecture.
It is the process used by designer to build interfaces in computerized devices as well as in softwares.

Designers of this field particularly aim to create interfaces/ layouts which user find pleasurable and which user find easy to access. It is the point there users interact with designs. UI refers to graphical user interfaces and other forms.
UI designers focuses more deeply on what user might need to do and ensuring that the interface design are easy to access, understand and to facilitate those actions.

“A user interface is like a joke.
If you have to explain it, its not that good.”
~ Matin LeBlanc

UI vs UX :

“UI without UX is like beauty without brain. “

Now first let’s know what is “UX”(User experience design)?
it is human first approach to product design.
Creates structural design solutions for pain points that users encounter anywhere along their journey with the product.
Applies to physical and digital products.
Focuses on full experience from a user’s first contact to last.
Results in products that delight users with effectiveness.
Now we are wondering what exactly UX designers do?

UX designers do certain things:

  • Competitive analysis
  • Customer analysis and user research
  • Product structure and strategy
  • Content development

Now you might be wondering here we were about to discuss about UI vs UX. But before discussing about UI vs UX it was necessary for us to know about UX in detail.

It is said that ” UI without UX is like beauty without brain” but why this is said don’t you wonder?
It is said because of following reason :

UX – (User experience )

  1. Human first approach to product design.
  2. It focus on the full experience from a user’s first contact to the last.

Results in:
Products that delight user with their effectiveness.

UI – (User Interface)

  1. Human first approach to design the aesthetic experience of a product.
  2. It focus on visual touch point that allows user to interact with a product.

Results in:
Products that delight user aesthetically.

Brand design:

” Branding is the art of ALIGNING. “
~ Jay Baer

As we are having our personal identity that makes us unique similarly brands too need identity to stand out unique from competitors and recognizable to consumer. Branding design typically refers to key brand elements such as logo, color, scheme and typography. And for branding a designer is appointed which is commonly know as brand designer.

Brand designer is someone who has genuine passion for design and creative culture. They produce designs across a varieties of formats, platforms including logos, visual identities, apps ,websites, and many more. They have a keen attention to detail and understand relationship between brand strategy and design.
” Branding of products plays vital role in marketing now a days. “

What skills does brand designer need?

  • Organization skills
  • Communication skills
  • Has a keen eye detail
  • Ability to express thinking in words and images
  • Ability to effectively brief production artworks
  • Demonstrate understandings of conceptual methodologies.

Branding is increasingly becoming important for companies to ensure their brand design conveyed consumer and strengthens their brand image in the consumers mind and leaves lasting impression and connection with brand.

Top five fields in graphic designing

Art Director :

Art_Director is a field which is consider as most creative and impressive field that exist in a graphic design.
Art_directors are responsible for visual style and image in magazines, products packaging and production field . Their work is to create design for a project and to direct others who develop artwork or layouts. And it is their responsibility to manage , guide, inspire and supervise a team of designers working on a creative project.

Art director have to create a culture of exploration and should be capable of experimentation while keeping in the mind and being guided by the brand strategy and creative brief. They need to maintain a environment where team feels nurtured and feel free to be the best they can and produce ideal content with respect to requirements of company.
There is a key aspect of the the art director role is that of management and leadership.

“Blimp creative founder James Fenton says -” As an art director you must be a leader, someone who mange, inspires and guides the vision of their creative designing team.”

Skills that makes you a good Art director:

  • ” Ability to balance talent time and management actually gives direction.”
  • A good art director is a great observer and a masterful listener. AD has ability to speak as well as think visually and have a realistic approach while putting plans in action.

Successful AD usually have this key skills:

Strategic thinking :
It is a central pillar of successful advertising campaigns. Beside instinct intuition they think strategically.

Capacity of team work:
Ad should create culture of exploration where team feels nurtured and feels free to be the best and to design a ideal content as per the requirement of company.

Excellent communication :
AD should have ability to educate, mentor, inform, enroll, inspire, and guide.

Artistic eye:
AD should have ability to bring basics of color, scale, layouts, composition to bring together and create something new.

Excitement to learn more:
AD should have ability to learn day by day something new.
If you can’t learn more day by day you will be left behind.
Technology moves too fast.

Top five fields in graphic designing

Video game designer:

Video game designer is very much similar like the director of a film, the designer is the visionary of the game and controls the artistic and elements of the game in fulfilment of their vision.
Becoming video game designer is an exciting, rewarding and can be a challenging journey. Passion, patience and persistence is essential!
“Troy Duniway ( an award winning AAA game designer and executive at major studies like Microsoft EA, Ubisoft) says –

It is a multidisciplinary job that often requires you to understand a little everything.”

Jane Mc Gonigal (An American game designer) says-
“Reality is broken.
Game designers can fix it.”

Video game designer refers to complete process of creating an idea for game and taking all the way to a final playable product.

Skills that makes a good Video game designer:

A passion for bringing ideas to life.
Should be able to handle high pressure situation gracefully.
Comprehensive understanding of Game play theory.
Good presentation skills
Strong storytelling and narrative development skills
Good command on making story line based on theme.
Technology competence is essential for video game designer.
Good grasp of basic logic to convert an idea into a program line in a game engine.

Designer must have basic math and high level math skill.
Working knowledge of physics and the mathematics formulas needed to stimulate the real world is often a requirement
Designer need need artistic abilities for creating graphical and animated components of games.
Ability to work with a team and time management skills are necessary

Multimedia_designer:

It is an art of combining various media forms for communication and art of integrating different media, including text, image, audio and video to communicate with an audience. They create visual effects that excite, explain and entertain. Top five fields in graphic designing

Multimedia designers have ability of combining graphic design with animation to create computer based movies and presentation.
They combine images, graphic elements like text audio, animation and even coding to provide information, interact and entertain.
Multimedia_designer may work in the entertainment industry, creating special effects for television, movies or may work to grab attention od organization by their visual and multimedia presentation.

Multimedia team includes:

  • Multimedia_designer
  • Multimedia_writer
  • Multimedia programmer
  • Computer programmer
  • Project manager
  • Audio and video specialist
  • Interface designer
  • Producer of the web

Skills that makes a good multimedia designer:

  • Excellent visual communication skills which help them to present ideas and information in a multimedia context and give innovative approach to all design project.
  • Good observing skills : Accuracy and attention to details.
  • Understanding of latest trends and their role in a commercial environment.
  • Excellent organization, time and management skills.
  • Self development skills to match the fast changing trends.
  • Diverse range of skills: to produce good multimedia, need detailed knowledge of computer, texts, graphics, art, sound and video.

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